SOCIAL MEDIA MANAGEMENT
OUR SOCIAL MEDIA MANAGEMENT & MARKETING STRATEGY
As RCT Solutions, one of our core services social media marketing & management therefore we’re purpose built to deliver our clients the best in social media marketing. We spend our days in the social media trenches a partner to in-house teams and other agencies, all the while generating measurable business results.
Our social media service lines
- +STRATEGY DEVELOPMENT
- We created a well-defined, market-tested process for working with clients on award-winning social strategies, be it across the entire social media mix or the small-scale plans for product launches. We build custom roadmaps for success aligning audience, objectives, strategies and tactics in a way that achieves specific, measurable results.
- Our consulting practice works collaboratively with your in-house social media team to develop an overarching strategic direction, and a logical measurement plan, upfront. Then, we’re here to support you as needed over the long haul, helping you apply and stay accountable to that strategy in an ever-changing space.
- +COMMUNITY MANAGEMENT
- After building a solid strategy, our community managers immerse themselves in your brand’s channels to engage potential and current customers, brand advocates, media and other interested audiences.Our #CMGR team is a one-stop shop for creating lively and engaged social media communities through editorial planning, monitoring and moderation, and surprise and delight campaigns.
We provide support during business hours and on nights and weekends for select brand partners.
- +PAID SOCIAL ADVERTISING
- Social media ad buying is different than any other ad buying in that quality content is demonstrably more cost effective to promote than average content. Our dedicated media strategists and media buyers pair careful audience targeting with real-time optimization. The result? Ads that resonate with the community and exceed goals.
Pair this with our content creation teams to get the full impact of our Organish™ approach. Brands have seen reductions in CPE of 60% to 80% using this approach.
- +SOCIAL CONTENT CREATION
- Our two in-house studios have been creating content for leading brands for years. From long-form blog thought leadership to the latest video content on today’s hot new platform, our team of in-house content producers play at the intersection of community passions and your business goals.
Our Organish® approach to content creation ensures that your content does well on social, whether it’s organic or boosted with paid media.
- The goal of any promotion is to achieve the brand’s business objectives, and a well-planned and executed social media promotion does just that. Our programs move customers through the purchase loop and turn customers into fans and turn fans into advocates for your brand.